FOUNDATION > About Us > Our Mission

Our Mission

Mission Statement: To inspire the appreciation and understanding of great white sharks through research and education.
To achieve this mission, we aim to:
  • Increase public awareness of the importance and value of great white sharks in the ecosystems
  • Promote and support conservation efforts through factual and scientific data and experience
  • Undertake, facilitate and foster research programs that increase the scientific understanding and knowledge of great white sharks, using our expedition vessel as a research platform
  • Liaise with the media to provide a balanced view on shark related issues
  • Provide educational information about great white sharks through online and print publications, seminars, exhibits and talks to school and community groups